The Live Más Student Section returns with new in-app voting for Taco Bell® Rewards Members

Irvine, Calif. (August 30, 2022) - For nearly a decade, Taco Bell has celebrated college football’s most important fans, the students, by creating the Live Más Student Section (LMSS) at the year’s biggest Bowl Games, College Football Playoff Semifinals and College Football Playoff National Championship. The brand covers the costs of students’ tickets and has previously thrown a student-only tailgate party for the national championship game with Taco Bell favorites. Throughout college football’s regular season, the brand also celebrates the most spirited student sections leading to the ultimate prize -- the Student Section of the Year.

This year marks a new approach for the program where voting for the Live Más Student Sections of the Month and Year will take place in the Taco Bell app with Taco Bell Rewards members casting the votes. An ESPN committee consisting of five college football experts and super fans including Robert Griffin III and Omar Raja will submit five schools for Student Section of the Month based on tradition, creative energy, endurance and impact every month during college football season. Then Taco Bell Rewards members will vote between the five schools to decide the Student Section of the Month. The voting periods will last between 4-6 days and the winners will be announced the day after voting closes. At the end of the season, the top three Student Sections of the Month plus one wild card school from “Rivalry Week” will go head-to-head for the Student Section of the Year title. Winners for top sections of the month and year will be announced based on who receives the most Rewards members’ votes.

Craving more? Rewards members who vote for the team who wins the top spots for Student Sections of the Month and Year will receive a free crunchy or soft taco in the Taco Bell App*. Learn more about the program and how to participate below.

• WHO: Taco Bell Rewards Members including College football fans and college students
• WHAT: Voting for the favorite student section of the month and year
• WHEN: Student Section of the Month voting periods - 9/24-9/29,10/22-10-27, 11/19-11/24, 11/26-12/1; Student Section of the Year voting - 12/3-12/6
• WHERE: Only in the Taco Bell App

This all leads up to who will be going head-to-head for the prestigious Student Section of the Year title, which will be announced live on national television during The Home Depot College Football Awards Show on December 8 on ESPN. Previous winners of the Live Más Student Section of the Year in recent years include The Muss (2021), Nittanyville (2019) and The 12th Man (2018).

As part of the Live Más Student Section program, Taco Bell will also be reserving tickets for student fans at games that normally wouldn’t have a student section. First up, Taco Bell will be giving out 150 tickets to students per school for the Allstate Louisiana Kickoff game on September 4th. After the regular season ends, Taco Bell will be giving out 250 tickets per school for the New Year’s Six, the College Football Playoff Semifinal at the Vrbo Fiesta Bowl and the College Football Playoff National Championship in order to make those events more accessible to student fans. For more information, check out www.tacobell.com/live-mas-student-section.

*NO PURCHASE NECESSARY. Voting begins September 24, 2022. Open to legal residents of the 50 U.S. & D.C., 16+ who are Taco Bell Rewards Program account holders and logged into the Taco Bell mobile app. Limit 1 vote per person/account during each round of voting. Eligible participants who vote for the winning student section will receive 1 free crunchy taco in their Taco Bell Reward interface in the Taco Bell app. Taco reward is valid for 7 days from issuance, is not transferrable, has no cash value and cannot be redeemed with other rewards. Reward redeemable only via the Taco Bell app for in-store/drive-thru pickup orders, at participating U.S. Taco Bell locations, while supplies last. Reward not available for web pay-ahead, pickup or delivery order. Must be a registered Taco Bell app user in order to redeem. No product or ingredient substitutions, upgrades or add-ons. Subject to complete terms and conditionsat www.tacobell.com/live-mas-student-section/terms. Void where prohibited.

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